Shafira Siregar
Shafira Siregar
Public Relation Marketing
Sector: EPC (Enginering, Procurement & Construction)
Salary: AU$7000 / Monthly
(Age: 26 years)
Legian, Bali, IndonesiaAbout
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Academic Level Degree Bachelor
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Industry Engineering
PROFESSIONAL SUMMARY
I am a dynamic and detail-oriented engineer with a strong academic background in Naval Architecture and a diverse professional portfolio spanning interior design, project management, and public relations. With experience across the maritime, hospitality, and property sectors, I bring a unique blend of technical proficiency and creative marketing insight. I’ve led high-impact projects—ranging from luxury yacht branding campaigns to eco-conscious interior designs and international ferry development—while consistently enhancing efficiency and client satisfaction.
Passionate about crafting meaningful customer experiences, I excel in stakeholder engagement, visual storytelling, and strategic planning. My toolkit includes advanced software like AutoCAD, Revit, Primavera P6, and Salesforce, and I’m fluent in both Bahasa Indonesia and English, with working knowledge of French. I thrive in collaborative, cross-functional environments where innovation, sustainability, and cultural sensitivity are valued.
Education
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2017 - 2021
Universitas Diponegoro
Bachelor of Engineering in Naval Architecture
Thesis on “Analysis of Changes in Interior Design of Dinas Perhubungan DKI Jakarta Passenger Ship by using the CORELAP Method” - GPA 3.53 (CUM LAUDE)
Experience
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2021 - 2022
Ciputra Property
Public Relation Marketing
• Making a well-executed PR campaign to increase the market visibility such as making the “Open House” campaign every Sunday & creating a billboard in some popular corner of the city Surabaya. • Promoted strategic collaboration and teamwork between major banks, including Bank Central Asia (BCA) and Mandiri, to streamline the mortgage approval process to clients. • Worked closely with banking partners to align marketing efforts, enhance customer engagement, and drive business development in the mortgage sector. • Led efforts to optimize the company website, achieving top search rangkings on Google to increase visibility and drive high-quality sales leads. • Developed and implemented effective SEO stragtegies, including keyword research, content optimization to improve organic search performance. • Software used: Salesforce App, iMovie & Adobe Photoshop.
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2022 - 2022
ICF Vista
Engineer
• Contributed to conceptualization, interior design, and development of naval vessels and related systems, focusing on structural integrity, propulsion and onboard systems. • Created detailed plans, specifications, and blueprints for ship structures, interior layouts, and equipment, ensuring compliance with industry standards and regulations. • Collaborated with cross-functional teams to integrate innovative solutions into ship design, optimizing performance, safety and functionality. • Developed and implemented strategic approaches for winning tenders, focusing on selecting cost-effective materials without compromising quality or performance. • Conducted thorough analysis of material options, ensuring the optimal balance of cost, durability and functionality for naval projects. • Managed project timelines by using Primavera (P6) enhancing overall efficiency by 20%. • Project Achieved: 28 M Catamaran Passenger Ferry (Owner: Incat Crowther UK) and 35 M Catamaran Passenger Ferry (Owner: Penguin Shipyard Singapore) (from February 2022 – October 2022) • Software used: Auto CAD, Sketch Up, Maxsurf Stability, Blender Rendering & Primavera (P6).
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2022 - 2023
Studio Hijau Lumut
Project Interior Design
• Played a key role in the conceptualization and design interior process, incorporating the cultural of Bali into projects. • Collaborated closely with clients and the team to create unique, culturally-inspired spaces and experiences that reflect the essence of Bali’s heritage • Creating ecologically design by using biodegradable materials such as: rattan, polished plasters, reclaimed wood and natural stone. • Managed project timelines by using Salesforce App & Wrike App, reducing delivery times by 30%. • Projects handled: Garden Market at Berawa, Aruna Office at Mojokerto, & Pandak Badung Resort at Tabanan (from November 2022 – July 2023) • Software used: Auto CAD, Revit, Sketch Up, Lumion Rendering, Salesforce & Wrike Schedulling App.
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2023 - 2025
Bali For Two
Project Manager
• Assisted clients in designing venue, planning and executing weddings, ensuring alignment with their vision while staying within budget constraints. • Managed the procurement of vendors, services and décor, handling all logistics from initial consultation to final execution. • Managed project timelines by using Primavera (P6) enhancing overall efficiency by 25%. • Projects handled: 18 Weddings (from August 2023 – February 2025) • Software used: Primavera (P6), Auto CAD, Sketch Up & Blender Rendering.
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2025 - Present
Yacht Sourcing
Public Relation Marketing
• Strategically manage and nurture relationships with high profile media, stakeholders, and industry influencers to elevate brand reputation within the luxury maritime sector. • Conceptualize and execute exclusive brand events, yacht showcases, and partnership activation to enhance client engagement and market positioning. • Provide strategic insights through regular reporting on PR metrics, media coverage, and audience reach to guide decision-making and ROI assessments. • Collaborate cross-functionally with sales, design, and operations teams to ensure alignment of PR and marketing initiatives with business objectives.
Honors & awards
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2021
Cum Laude Graduate – Universitas Diponegoro
Bachelor of Engineering in Naval Architecture GPA: 3.53 (Awarded Cum Laude, 2021)
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2020 - 2023
Certified Young Expert – Ministry of Public Works & Public Housing (Kementrian PUPR)
Interior Design Expert (2023) Project Management Expert (2023) Safety (K3) Construction Expert (2020)
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2021
Architectural Design Recognition – Yahintara Architect & Indonesian Architect Association
Certificate of Participation at Natalembur Architectural Project KUM Score: 20 (2021)